- Challenge 1 - Pervasive and trusted network and service infrastructures
- Challenge 2 - Cognitive systems, interaction and robotics
- Challenge 3 - Components, systems and engineering
- Challenge 4 - Digital libraries and content
- Challenge 5 - Sustainable and personalised healthcare
- Challenge 6 - Mobility, environmental sustainability and energy efficiency
- Challenge 7 - Independent living and inclusion
1. Semantic Web: In a nutshell, the Semantic Web is about machines talking to machines. It’s about making the Web more ‘intelligent’, or as Berners-Lee himself described it: computers “analyzing all the data on the Web – the content, links, and transactions between people and computers.”
2. Artificial Intelligence: In the context of the Web, AI means making intelligent machines. In that sense, it has some things in common with the Semantic Web vision.
3. Virtual Worlds: Second Life gets a lot of mainstream media attention as a future Web system. But at a recent Supernova panel that Sean Ammirati attended, the discussion touched on many other virtual world opportunities.
4. Mobile: In 10 years time there will be many more location-aware services available via mobile devices; such as getting personalized shopping offers as you walk through your local mall, or getting map directions while driving your car, or hooking up with your friends on a Friday night.
5. Attention Economy: The Attention Economy is a marketplace where consumers agree to receive services in exchange for their attention. Examples include personalized news, personalized search, alerts and recommendations to buy.
6. Web Sites as Web Services: Major web sites are going to be transformed into web services - and will effectively expose their information to the world.
7. Online Video / Internet TV: This is a trend that has already exploded on the Web - but you still get the sense there’s a lot more to come yet. It’s fair to say that in 10 years time, Internet TV will be totally different to what it is today. Higher quality pictures, more powerful streaming, personalization, sharing, and much more - it’s all coming over the next decade. Perhaps the big question is: how will the current mainstream TV networks (NBC, CNN, etc) adapt?
8. Rich Internet Apps: As the current trend of hybrid web/desktop apps continues, expect to see RIA (rich internet apps) continue to increase in use and functionality.
9. International Web: As of 2007, the US is still the major market in the Web. But in 10 years time, things might be very different.
10. Personalization: Personalization has been a strong theme in 2007, particularly with Google.