- "Empathize with your main character
- Unity of opposites. Each character must have clear goals that oppose each other.
- You should have something to say.
- Have a key image, almost like a visual logline, to encapsulate the essence of the story; that represents the emotional core on which everything hangs.
- Know your world and the rules of it.
- The crux of the story should be on inner, not outer, conflicts.
- Developing the story is like an archeological dig.
- Animation should be interpretive, not realistic.
- "Just say no" to flashbacks. Only tell what's vital, and tell it linearly.
- Consider music as a character to anchor the film. Music is a keeper of the emotional truth."
"Like telling a good joke, storytelling requires that you know where you're going with a tale. You must know the punchline, the end result, the goal. Then, in arriving there, it's not so much what you say, but how you say it."
Daqui podemos extrair que a emoção anda de mão dada com a linearidade narrativa...