Jenkins (2006).
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"There’s a new phenomenon emerging in the high-stakes world of big-budget filmmaking... video game artists, taking photographs, recording the proportions and textures of sets, and working closely with production designers and the visual effects team to make sure their game upholds the same production values as the film. They’ve become an almost permanent fixture on the moviemaking scene. The reason is because in this era of cross-platform marketing and convergent technology, major film properties live twice—in the movie theater and in the interactive realm... they should succeed in fusing the emotion of films with the intense absorption of interactive entertainment” (Game Films, 2007)
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