Danny Outlaw publicou recentemente uma lista de 50 Citações Inspiradoras sobre a Arte e Ciência do Design. Das 50 seleccionei 9, aquelas que mais se enquadram na minha definição de design e ao mesmo tempo definem o meu modelo ideal de trabalho.
To design is to communicate clearly by whatever means you can control or master.
Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old ﬁlms, new ﬁlms, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is nonexistent. And don’t bother concealing your thievery - celebrate it if you feel like it.
Design is not just what it looks like and feels like. Design is how it works.
The ultimate inspiration is the deadline.
If there were a prerequisite for the future successful digital creative, it would be the passion for discovery.
Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.
I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.
Design is in everything we make, but it’s also between those things. It's a mix of craft, science, storytelling, propaganda, and philosophy.
It is no secret that the real world in which the designer functions is not the world of art, but the world of buying and selling.