"Dream big, little one."
"The idea was simple; we make an engaging piece of animation, one that ideally packs an emotional punch.
If people are charmed or moved by it, they show their appreciation by sending a donation directly to To Russia With Love.
Unlike an advert, people are more likely to share a film online with friends or family, which of course helps spread the word about the charity. It’s ‘visual busking’ in a way. We’re all used to charity singles and calendars, so we applied the same approach to a full five minute computer animated film instead." Damien O’Connor